Over the last month I’ve done a deep dive into marketing, sales, operations, and customer success. I’ve spoken to professionals in each field and researched the importance of each role and skills needed for success. I’ve documented this learning in a series of blog posts. This is a collection of everything I’ve written.
I used to think marketing was about advertising; now I know it’s about creating value.
I used to think sales was about selling things; now I know it’s about solving problems.
I used to think operations was about organizing; now I know it’s about people.
I used to think customer success was a fancy name for customer service; now I know it’s about proactively helping people.
- On Customer Success, with Gabby Vicas
- Why Customer Success Matters
- To Be Successful in Customer Success…
(And yes, I really like hot air balloons 🙃)